The last reset you'll ever need.
How Does The FULLY Refundable Deposit Work?
- This is not your typical virtual event. This is a 3-day hands-on, immersive experience and we want to make sure you show up!
- We’re going to over-deliver and also ship you a Crush It LIVE Box, to maximize your LIVE event experience...
- When you show up and attend the conference, you get 100% of this money back when the event is complete...
Eat More, Weigh Less RESET
Not starting over.
Not burning it all down.
Recalibrate metabolism, habits, and confidence
in just 12-weeks.
For women who are done with extremes, done guessing,
and ready for a plan that actually works for their body now.
EMWL (Eat More Weigh Less) is my signature coaching program and
the starting point for every client who wants sustainable fat loss
without burning their life down to a diet.
EMWL is built on the Eat More, Weigh Less method, the same framework I’ve taught for years, now expanded into a 12-week, coach-led experience with individual check-ins, personalized feedback, and real support.
This isn’t a challenge.
It’s not a short-term group program.
And it’s definitely not another “try harder” plan.
It’s a structured reset for how your body actually responds to food, training,
and consistency... applied specifically to you.
You don’t need another diet. You need a proven structure,
clear guidance, and support that
doesn’t let you fall off halfway through.
Hard work isn’t the issue.
You’ve been doing the work.
Cleaner meals. More training. More steps.
Tracking everything.
And still… nothing changes.
Same clothes. Same stomach.
The scale bounces around like it’s trying to
mess with you.
At some point, your body shifted.
What used to work doesn’t anymore.
And the old advice — eat less, push harder —
just leaves you tired, hungry, and frustrated.
So the mental spiral starts:
Maybe I’m eating too much.
Maybe I’m not eating enough.
Maybe carbs are the problem.
Maybe this is just life after 40.
Then comes the weekend.
One meal turns into “I’ll start over Monday.”
And you’re back at square one.
This isn’t a discipline problem.
It’s a strategy problem.
Because you don’t need another diet.
You need a system that’s realistic, and adjustable.
And that’s exactly what The EMWL RESET was built for.
Imagine if...
Your body finally responded…
not because you pushed harder,
but because you were following a plan built for your body now.
You knew exactly what to eat and do when progress stalls —
Without spiraling, cutting carbs or skipping meals.
Imagine stepping on the scale and feeling calm.
No panic. No spiral. No “I blew it.”
Just data… and a clear next step.
Imagine living your life in a body you love confidently on vacation,
at birthday parties and on weekends.
Imagine getting dressed without negotiating with your closet.
Without pulling on jeans and instantly deciding today is a “leggings day.”
Imagine looking in the mirror and seeing a version of yourself that feels:
strong, capable, and in control again.
That’s what The EMWL RESET is designed to give you.
INTRODUCING:
THE EAT MORE, WEIGH LESS RESET
A 12-week coaching program to help you lose fat, eat with confidence,
and stop obsessing over food - without starting over every few months.
This Is Where Real Change Begins
Eat More, Weigh Less (EMWL) is my signature coaching program and the starting point for every client who wants sustainable results.
This is not a challenge.
It’s not a short-term group program.
And it’s not another reset you’ll need to repeat.
EMWL is a structured, individualized coaching experience built to help your body respond again, through proper fueling, smarter training, and consistent support over 12 full weeks.
The Eat More, Weigh Less Method
EMWL is built on the Eat More, Weigh Less method — a strategic, macro-based approach to fat loss that prioritizes fueling over chronic restriction.
Most women aren’t stuck because they’re eating too much.
They’re stuck because years of dieting have left them:
- Under-fueled
- Over-restricted
- Confused about what actually works
Inside EMWL, macros aren’t rules, they’re boundaries.
They give you structure without rigidity, clarity without obsession, and the ability to adjust without spiraling.
Whether you need to eat more, eat differently, or eat with better consistency, EMWL meets you where you are, and adapts as your body changes.
Why EMWL Works (and Sticks)
EMWL is designed for women who are done with:
- Extreme approaches
- Conflicting advice
- Constantly “starting over”
This is the exact framework that has helped hundreds of women lose fat, build muscle,
and maintain results, not by doing more, but by doing what actually works now.
Here’s what EMWL focuses on:
- Fueling your body appropriately
- Training with intention
- Making confident decisions around food
- Building habits you can keep after the 12 weeks
This is where clarity replaces confusion
and progress finally feels sustainable.
Here’s how it works:
Metabolic Repair
Gain a clear understanding of how your body actually works, so you can see through fad diets, conflicting advice, and unnecessary restriction.
Nutrition Flexibility:
Learn how to use macro targets as boundaries, not rules, so you can enjoy foods you love while still making progress toward your goals.
Train Smarter, Not Harder:
Follow a strength training approach that supports fat loss, fits real life, and is designed for long-term consistency, not exhaustion.
Build Confidence That Lasts:
Develop the skills, consistency, and self-trust needed to maintain results well beyond the 12 weeks.
Ready To Become The Newest Member Of The Crush It Signature Mastermind?
Twelve Full Weeks of Support, Strategy, and Real Change
PAYMENT PLAN OPTIONS
PAID IN FULL
$997
For 12 Weeks
3 payments of
$350
Total- $1,050
HERE'S WHAT YOU GET INSIDE EMWL:
Macros That Actually Work After 40: Know exactly what to eat, how much to eat, and how to adjust when results slow down.
Strength Training That Builds the Body You Want: A realistic plan that builds muscle, supports metabolism, and fits into real life.
Coaching & Accountability So You Don't Spiral: Feedback, check-ins, and support so you're never left guessing what to do next.
Real-Life Eating Tools (No Meal Plan Prison): Recipes, meal-building frameworks, prep and grocery systems, and dining-out strategies that keep you consistent anywhere.
You’re Not Doing This Alone
Eat More, Weigh Less (EMWL) is a virtual coach-led experience, not a self-paced course or hands-off program.
Throughout the 12 weeks, you’ll receive real coaching and guidance to help you apply the EMWL framework to your body, goals, and lifestyle, not a generic plan you’re expected to figure out on your own.
Inside EMWL, support is built in, so when progress slows, life gets busy, or questions come up, you’re not left guessing what to do next.
Hi! I'm Erica...
In 12-weeks, you'll master the art of tracking your macros and discover how to set personalized macro targets that work best for you. By focusing on the
right balance of calories, you’ll be able to transform your body composition and achieve the results you’ve been wanting for years... or is it decades?
Private nutrition coaching may be out of your budget but you want to learn how to implement the 3 Steps to Breaking the Diet Cycle.
I developed the Reset 12-Week Challenge precisely for this reason. I want to give more people access to the coaching they need to learn how to break through all the frustrations & confusion of current diet culture.
My goal is to give you the foundational tools to get you headed in the right direction to getting the results you've always wanted.
If you find my Instagram posts educational & valuable as far as learning a practical approach to nutrition, you're going to love my Reset 12-Week Challenge. This challenge is designed to go more in-depth so you walk away with a clarity on how to reach your goals.
Plus, you'll be learning with a community of people who are going through the same frustrations & are ready to make a change just like you. My goal is to
build a community of support where we help motivate & celebrate successes together. This is the accountability you're currently lacking & desperately need.
Let’s Do This!
Coach Erica
Is The EMWL RESET for you?
EMWL is totally for you if...
You just want to lose the damn weight and stop thinking about it 24/7.
You've been "consistent" but your body is like... cool story, still no.
Your clothes fit fine... but you're not comfortable in them.
You avoid mirrors (or photos) because you don't love what you see.
You're doing all the "right things": training, walking, eating "pretty good", and still feel stuck.
You feel lost at the gym and wish you had a plan you could follow without overthinking everything.
You're tired of the weekend undoing your week. (One dinner shouldn't turn into "guess I'll start over Monday.")
You're ready to build habits you can keep, not just "be good for a few weeks."
You're done pretending wine + protein bars is a nutrition plate. 😅
EMWL is NOT for you if…
You want a quick fix, a cleanse, or a "drop 10 pounds by Friday" situation.
You're not willing to track (at least for a bit), follow structure, or take coaching seriously.
You want to stay comfortable instead of being coachable.
You're looking for permission to half-ass and still get results.
You're not ready to change the habits that are keeping you stuck... but you still want the outcome.
Total Value: $2,529
Today's Price: $997!!
FREE BONUS #1 - Build a Better Plate - Simple and Effective Jumpstart to your nutrition!
FREE BONUS #2 - The Science of Tracking Macros Guide - The Ultimate Resource Guide to understanding & unlocking your metabolism.
Testimonials
"Thank you!"
It's been just a week - and I feel like I have learned an entire school years worth! Thank you thank you Erica and Lisa!! I can't wait to learn more this week.
I have loved interacting with everyone as well - an awesome group of people!!! You guys rock!!
-Karen
"WIN WIN WIN WIN WIN!!!"
The work that I do, both in my career, and in my personal life, is always about building authentic community. What I love is that Lisa and Erica have started that in their own
worlds and now It brought it to us. I love the transparency and honesty. We're not gonna always have a good days and we're not gonna meet all our goals. It's important when we're able to communicate and vent through it all because tomorrow is a new day. This group > WIN. Every one of you in community > WIN WIN WIN WIN WIN!!! TGIF! Take it easy.
- Cheryl
"This is a pretty awesome platform"
@Erica Varble You are exceeding in your delivery! This challenge is really much more than I ever imagined. Thank you so much! And I love this community that you've brought together in Skool. This is a pretty awesome platform.
- Caroline
"I'm really glad I took this plunge"
Thanks for taking the risk and putting yourself out there @Erica Varble. This is a lot to take on in addition to everything else you have going on in your life, and we appreciate the
effort. I also really enjoy getting a peek into your life - you keep it real and I find you and your family very relatable. That builds trust, which is so important in this process. There are a lot of macro and menopause influencers on social media these days, and while some of them have valid information to share, you're the only one I've seen who's connecting all the dots and arming us with a real plan. I'm really glad I took this plunge.
- Mary Ann
"Every day is something new!"
I could NOT agree more! Every day is something new! The wording is just put so nicely
that my brain can process it and hold the knowledge! & I've been in one other fitness
group and let me tell you! This one kicks their ass up and down the block! Everyone is so kind, helpful and knowledgeable! Oh and honest!!!
- Kimmi
"The support system here is out of this world"
Couldn't agree more. There is SO much diet (mis)information out there that is super vague, confusing, and contradictory, with "plans" that are so unrealistic for regular folks that you give up before you even start. I've followed @Erica Varble on IG for a while now and already started to slowly implement some of her advice but I am so glad I decided to join this challenge because even though there's a lot of information it's all starting to make sense. And the support system here is out of this world
- Britt
FAQ's
What is EMWL Reset?
EMWL is a 12-week, virtual coach-led program designed to help you fuel your body appropriately, move away from restrictive dieting, and build a sustainable approach to fat loss.
The focus is on developing skills, confidence, and consistency, not short-term fixes.
What results can I expect in 12 weeks?
Results vary based on individual goals, starting points, and consistency.
Most clients experience improvements in body composition, energy levels, strength, and confidence around food. Some lose weight, some focus on recomposition or performance, but everyone leaves with a better understanding of how to fuel their body effectively.
Are there any tools or resources I'll need?
To get the most out of the Eat More, Weigh Less RESET, you'll need:
- A food scale for accurate tracking
- A body weight scale for body measurements
- A macro tracking app (such as MacrosFirst)
EMWL members receive access to an exclusive discount for the MacrosFirst premium plan.
How much time should I expect to commit each week?
Time commitment varies, but most clients spend:
- 1 to 2 hours per week learning and reviewing coaching materials
- Time tracking food and applying nutrition skills
- Time training and walking, based on their individual program
EMWL is designed to fit into real life, not take it over.
Is EMWL RESET for beginners or more advanced clients?
Both! EMWL is appropriate for a wide range of experience levels, from those new to structured nutrition and training to individuals focused on body recomposition or performance.
All coaching is adaptable based on your experience, goals, and current lifestyle.
What if I have a significant amount of weight to lose?
EMWL supports clients at all stages of their fat loss journey.
The program focuses on building sustainable habits, appropriate nutrition, and consistency, regardless of the amount of weight you're aiming to lose.
Will I receive a personalized meal plan?
No rigid meal plans. Instead, you'll learn how to set and adjust macro targets based on your goals, lifestyle, and progress. Coaching guidance is provided throughout the program so you understand not just what to eat, but why.
This approach builds confidence and independence long after the program ends.
What if my goal is body recomposition or muscle building?
EMWL supports a variety of goals, including body recomposition and muscle building. You'll receive nutrition guidance and training support tailored to your objectives, along with coaching to help you adjust as your goals evolve.
Do I have to track macros?
Our program is a macro-based approach to nutrition. You'll be taught how to track macros and how to determine or adjust your own targets over time. The goal is skill development, not long-term dependency.
Where is the community hosted?
The LevelUp Life Community is hosted in a private Skool community group. You will receive a private link to join our group upon purchase. You can access the Skool group from a PC or using an app on your phone or iPad.
What is the commitment?
EMWL is a one-time enrollment for the full 12-week program. There are no automatic renewals or surprise charges. After the program ends, you'll have the option to continue with additional coaching or community support, but only if it's the right fit for you.
Do I have to follow a meal plan, buy special foods, or use certain supplements?
EMWL is built around flexible nutrition using foods you enjoy. No special foods or supplements are required.
Can I do EMWL with special dietary needs or health considerations?
Many clients in EMWLhave additional considerations, including vegetarian or plant-forward diets, Hashimoto’s, PCOS, menopause, or other hormonal factors.
Coaching focuses on appropriate fueling, training, and recovery within the scope of nutrition and fitness education. Clients should continue working with their healthcare providers for medical guidance related to medical conditions.
How is EMWL different from previous challenges or short-term programs?
EMWL is a 12-week coaching experience designed to allow time for real habit-building, skill development, and sustainable progress.
The extended structure provides more support, education, and application than short-term challenges.
A Final Word Before You Decide
If you’re still reading, it’s probably because some part of you knows what you’ve been doing isn’t working the way it should.
You’ve tried eating less.
You’ve tried being “good” during the week and resetting on the weekends.
You’ve tried pushing harder without a clear plan.
And while effort hasn’t been the issue, clarity probably has.
The Eat More, Weigh Less RESET exists to remove the guesswork.
You’ll know how much to eat.
You’ll understand why those numbers matter.
You’ll know how to train in a way that supports your goals.
And you’ll have coaching support to help you stay consistent when motivation dips or life gets busy.
Twelve weeks of structure doesn’t change everything overnight—but it does change momentum.
Progress becomes measurable. Decisions become easier. Confidence builds.
If you’re ready to stop experimenting and start following a proven framework,
EMWL is here to support you.
The next step is yours.
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